Get Registered
Gather a team of 2-4 undergraduate students and submit your intent to participate. We’ll then provide you the DMC case study (released Jan. 2, 2024). Who knows, you might have the best campaign in the world.
Round 1: Video Pitch
Once your team finishes your digital marketing strategy for the client, you’ll produce an 8-min. or less video summary of the campaign to be judged by industry professionals. Fall entries are due March 23rd.
Finals: Client Presentation
Team finalists from across the world will be selected to present virtually to the client via Zoom. Prizes for teams include the coveted blue DMC trophy and bragging rights for the next six months.
Judging Criteria
Research
Primary and secondary research on the client, product/service, and their research objectives.
Owned Strategy
Proposed owned strategy that includes their website, social accounts, and email strategy.
Paid Strategy
Proposed paid strategy that can include social advertising, paid search, programmatic, video, and much more.
Media & Evaluation
Media includes all placement, schedule, and budget, while evaluation should include key KPIs for measurement.
