Do You Know Digital Strategy? The DMC is an international digital marketing competition for college students where they develop and pitch their digital strategy for a real-life client.

How The Competition Works

Register for the Competition

Get Registered

Gather a team of 2-4 undergraduate students and submit your intent to participate. Once received, we'll provide you with the Digital Marketing Competition's case study which is released January 9th, 2021.

Submit Your Round 1 Video

Round 1: Video Pitch

Once your team has finished your digital marketing strategy for the client, you'll produce an 8-minute video summary of the campaign to be judged by industry professionals. All spring entries are due by April 7th, 2021.

Final Presentation to the Client

Finals: Client Presentation

Five teams from across the world will be selected to present to the client. Prizes for first through third place include the coveted blue DMC trophy and monetary prizes of $1,000, $500, and $250.

Judging Criteria

25

Research

Primary and secondary research findings.

30

Owned Strategy

Strategy for owned assets (website, social, etc.).

30

Paid Strategy

Paid placement strategy (paid search, social advertising, etc.)

15

Media & Evaluation

Scheduling, budgeting, and evaluation methods.

Competition Sponsors