How The Competition Works
Gather a team of 2-4 undergraduate students and submit your intent to participate. Once received, we'll provide you with the Digital Marketing Competition's case study which is released January 9th, 2021.
Round 1: Video Pitch
Once your team has finished your digital marketing strategy for the client, you'll produce an 8-minute video summary of the campaign to be judged by industry professionals. All spring entries are due by April 7th, 2021.
Finals: Client Presentation
Five teams from across the world will be selected to present to the client. Prizes for first through third place include the coveted blue DMC trophy and monetary prizes of $1,000, $500, and $250.
Primary and secondary research findings.
Strategy for owned assets (website, social, etc.).
Paid placement strategy (paid search, social advertising, etc.)
Media & Evaluation
Scheduling, budgeting, and evaluation methods.