How The Competition Works
Get Registered
Gather a team of 2-4 undergraduate or graduate students and submit your intent to participate. Once received, we'll provide you with the Digital Marketing Competition's case study which is released August 5th, 2022.
Round 1: Video Pitch
Once your team has finished your digital marketing strategy for the client, you'll produce an 8-min. or less video summary of the campaign to be judged by industry professionals. Fall entries are due by Oct. 28th.
Finals: Client Presentation
Team finalists in both undergraduate and graduate levels from across the world will be selected to present virtually to the client via Zoom. Prizes for teams include the coveted blue DMC trophy and monetary prizes up to $1,000.
Judging Criteria
Research
Primary and secondary research findings.
Owned Strategy
Strategy for owned assets (website, social, etc.).
Paid Strategy
Paid placement strategy (paid search, social advertising, etc.)
Media & Evaluation
Scheduling, budgeting, and evaluation methods.
Competition Sponsors
