How The Competition Works

Register for the Competition

Get Registered

Gather a team of 2-4 undergraduate or graduate students and submit your intent to participate. Once received, we'll provide you with the Digital Marketing Competition's case study which is officially released Aug. 5th, 2024.

Submit Your Round 1 Video

Round 1: Video Pitch

Once your team finishes your digital marketing strategy for the client, you'll produce an 8-min. or less video summary of the campaign to be judged by industry professionals. Fall entries are due October 25th.

Final Presentation to the Client

Finals: Client Presentation

Team finalists in both undergraduate and graduate levels from across the world will be selected to present virtually to the client via Zoom. Prizes for teams include the coveted blue DMC trophy.

Judging Criteria



Primary and secondary research findings.


Owned Strategy

Strategy for owned assets (website, social, etc.).


Paid Strategy

Paid placement strategy (paid search, social advertising, etc.)


Media & Evaluation

Scheduling, budgeting, and evaluation methods.

Competition Sponsors