How The Competition Works
Get Registered
Gather a team of 2-4 undergraduate or graduate students and submit your intent to participate. Once received, we’ll provide you with the Digital Marketing Competition’s case study which is officially released Aug. 5th, 2024.
Round 1: Video Pitch
Once your team finishes your digital marketing strategy for the client, you’ll produce an 8-min. or less video summary of the campaign to be judged by industry professionals. Fall entries are due October 25th.
Finals: Client Presentation
Team finalists in both undergraduate and graduate levels from across the world will be selected to present virtually to the client via Zoom. Prizes for teams include the coveted blue DMC trophy.
Judging Criteria
Research
Primary and secondary research on the client, product/service, and their research objectives.
Owned Strategy
Proposed owned strategy that includes their website, social accounts, and email strategy.
Paid Strategy
Proposed paid strategy that can include social advertising, paid search, programmatic, video, and much more.
Media & Evaluation
Media includes all placement, schedule, and budget, while evaluation should include key KPIs for measurement.
