How The Competition Works
Get Registered
Gather a team of 2-4 undergraduate students and submit your intent to participate. Once received, we'll provide you with the Digital Marketing Competition's case study which is released August 16th, 2021.
Round 1: Video Pitch
Once your team has finished your digital marketing strategy for the client, you'll produce an 8-minute or less video summary of the campaign to be judged by industry professionals. Fall entries are due by Nov. 7th, 2021.
Finals: Client Presentation
Five teams from across the world will be selected to present to the client. Prizes for first through third place include the coveted blue DMC trophy and monetary prizes of $1,000, $500, and $250.
Judging Criteria
Research
Primary and secondary research findings.
Owned Strategy
Strategy for owned assets (website, social, etc.).
Paid Strategy
Paid placement strategy (paid search, social advertising, etc.)
Media & Evaluation
Scheduling, budgeting, and evaluation methods.
Competition Sponsors
