How The Competition Works

Get Regsitered for the Digital Marketing Competition

Get Registered

Gather a team of 2-4 undergraduate or graduate students and submit your intent to participate. Once received, we’ll provide you with the Digital Marketing Competition’s case study which is officially released Aug. 5th, 2024.

Round One Video Submission

Round 1: Video Pitch

Once your team finishes your digital marketing strategy for the client, you’ll produce an 8-min. or less video summary of the campaign to be judged by industry professionals. Fall entries are due October 25th.

Digital Marketing Competition Final Presentations

Finals: Client Presentation

Team finalists in both undergraduate and graduate levels from across the world will be selected to present virtually to the client via Zoom. Prizes for teams include the coveted blue DMC trophy.

Judging Criteria


Primary and secondary research on the client, product/service, and their research objectives.

Owned Strategy

Proposed owned strategy that includes their website, social accounts, and email strategy.

Paid Strategy

Proposed paid strategy that can include social advertising, paid search, programmatic, video, and much more.

Media & Evaluation

Media includes all placement, schedule, and budget, while evaluation should include key KPIs for measurement.

Past Participants