Digital Marketing Competition

Spring 2021 Digital Marketing Competition Sponsor Super Coffee

Super Coffee Sponsors New Spring 2021 Digital Marketing Competition

December 14, 2020 – The Digital Marketing Competition (DMC) is excited to announce we are launching the first spring version of the competition in 2021 with our new case sponsor Super Coffee (Kitu Life). Recently named the fastest growing food and beverage company in 2020 by Inc., Super Coffee was developed by Jordan DeCicco five years ago and has grown into $200 million brand with the help of his two brothers Jake and Jim. Super Coffee is backed by a series of athletes, including former NBA All Star Baron Davis, Aaron Rodger’s RX3 Ventures, and most recently Jennifer Lopez and former Yankee Alex Rodriguez. Jordan and his team are excited to be working with the DMC and have sent the following video to introduce Super Coffee to students across the world.

The spring 2021 Digital Marketing Competition consists of two-rounds. In round one, student teams submit an 8-minute or less video of their campaign ideas to be reviewed by a panel of digital marketing professionals. Five teams will be selected from the submissions and invited to compete virtually at the finals on May 15th

Finalists will pitch their marketing strategies directly to the Super Coffee’s leadership team and digital marketing professionals, in the hopes of winning one of three top prizes: $1,000 for first place, $500 for second, and $250 for third place. Campaigns presented by the finalists will be used by Super Coffee as the basis for future growth and expansion.

For further details, visit:

For questions about the competition, please contact:

Matt Hanson

2200 169th Street, Anderson 382

Hammond, IN 46323

Phone: 213-302-6075

Email: WinBig[at]