Digital Marketing Competition

Spring 2021 Digital Marketing Competition Winning Team

University of Missouri Wins Spring 2021 Digital Marketing Competition

May 14, 2021 – The Spring 2021 Digital Marketing Competition client Super Coffee, and Purdue University Northwest are excited to announce the University of Missouri as the Spring 2021 Digital Marketing Competition winner. They were tasked with developing a digital marketing campaign to drive college students from awareness to customer for the fastest growing food and beverage company in the U.S. – Super Coffee.

The five finalists discussed their marketing strategies with CEO Jim DeCicco, Chief Marketing Officer Tori Hanna, VP of Insights Greg Lorenzo, Director of National Trade Development Frank Volante, Director of Partnerships Jami Crist, and +WeCreate Partner Wade Breitzke.

“Big shout out to all five finalists. You’ve made our organization better throughout this process. We’ve learned more from you than you from us. Thank you on behalf of everyone at Super Coffee.”

Jim DeCicco, CEO of Kitu Life Inc. Super Coffee


FIRST PLACE: Team Sands – University of Missouri

SECOND PLACE: Team Butler – University of Massachusetts Amherst

THIRD PLACE: Team Moyer – James Madison University

In addition, sponsors the Barbauld Agency, Digital Target Marketing, and Digital Helium all provided specialty awards:

  • H. Daubek Excellence Award (Individual) – Barbauld Agency
    • “Given to the top student that best exemplifies leadership and outstanding performance in the finals.”
    • Winner: Keith Woodard from the University of Missouri
  • What’s Trending Award (Team) – Digital Target Marketing
    • “In recognition of the most unique idea presented in the finals.”
    • Winner: Team Moyer from James Madison University
  • Most Engagement Award (University) – Digital Helium
    • “Awarded to the university with the most team submissions.”
    • Winner: University of Nevada Las Vegas

For further details on the DMC, visit:

For questions about the competition, please contact:

Matt Hanson
2200 169th St, Anderson 382
Hammond, IN 46323
Phone: 213-302-6075
Email: WinBig[at]