Team Hensley from Ball State University Wins Spring 2022 Digital Marketing Competition
April 26, 2022 – Students from across the world set out this spring to develop a digital marketing campaign for one of 100 charities in the United States. Team Hensley from Ball State University selected Planned Parenthood and set out to create a campaign that clearly stood out to the judges. Team Hensley consisted of Bridget Junker, Megan Neal, Sami Hensley, Eli Lucas, and Professor Michelle O’Malley.
While not an easy task to choose a final winner from 161 entries this spring, the judges Amanda McGinnis and Michelle Ponder of Amplified Digital, Michael Wasserott of Starcom, and Darya Maroz of Walmart Connect agreed unanimously on the winner. In addition to the trophy and monetary award to the winning teams, presenting sponsor Amplified Digital will be making a donation to Planned Parenthood in the name of Team Hensley.
“I couldn’t be prouder of this team. With all the hard work we put into this semester it’s rewarding to see the end be a first-place finish. It was overwhelming to see the knowledge I’ve learned over the past four years be used to create a complete, cohesive, and overall winning campaign.”
Megan Neal, Team Hensley
“We set out to create a campaign that would be disruptive, engaging and memorable. I am honored to say that we did just that..”
Bridget Junker, Team Hensley
TOP THREE TEAMS
FIRST PLACE: Team Hensley – Ball State University (Indiana, U.S.)
SECOND PLACE: Team Cohen – Bryant University (Rhode Island, U.S.) – Charity: Goodwill
THIRD PLACE: Team Wampler – Grand Valley State University (Michigan, U.S.) – Charity: Nature Conservancy
Team Zhu from the University of Nevada, Las Vegas (Nevada, U.S.) and Western Michigan University (Michigan, U.S.) also shared their amazing ideas with the judges.
In addition, sponsors from the Barbauld Agency, Digital Target Marketing, Purdue University Northwest, and Amplified Digital provided specialty awards:
- H. Daubek Excellence Award (Individual) – Barbauld Agency
- “Given to the top student that best exemplifies leadership and outstanding performance in the finals.”
- Winner: Isabelle Azize, Bryant University
- What’s Trending Award (Team) – Digital Target Marketing
- “In recognition of the most unique idea presented in the finals.”
- Winner: Team Hensley, Ball State University
- Most Engagement Award (University) – Purdue University Northwest
- “Awarded to the university with the most competition presentations.”
- Winner: Prof. Dino Villegas, Texas Tech University
- Data Driven Award (Team) – Amplified Digital
- “Celebrating the best use of data.”
- Winner: Team Wampler, Grand Valley State University
“The DMC is a great competition. It is well run, the sponsors are amazing, and the clients are exciting. This contest pushes my students to make connections with the audiences, media and new technology in innovative ways.”
Professor Michelle O’Malley, Ball State University
For further details on the Digital Marketing Competition, visit: www.DigitalMarketingCompetition.com
For questions about the competition, please contact:
Matt Hanson
2200 169th St, Anderson 382
Hammond, IN 46323
Phone: 213-302-6075
Email: WinBig[at]DigitalMarketingCompetition.com
