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Rules

  • 1 ---
    • Important Dates/Deadlines
    • FALL 22 DIGITAL MARKETING COMPETITION & SUMMIT

      Virtual Competition & Summit

      Aug. 5, 2022 – Competition: Case Study Released

      Oct. 29, 2022 – Competition: Teams Must be Registered by 5:00 P.M. (CST)

      Oct. 29, 2022 – Competition: First Round Video Due by 5:00 P.M. (CST)

      Nov. 11, 2022 – Competition: Finalists Announced

      Dec. 2, 2022 – Competition: Finalist Pitches to Client

      Dec. 2, 2022 – Summit

      SPRING 23

      Jan. 1, 2023 – Case Study Released

      More details to come

  • 2 ---
    • Eligibility
    • — The Digital Marketing Competition (DMC) is open to all undergraduate and graduate students in all countries.

      — Undergraduates for the DMC are defined as those that are currently working toward an Associate or Bachelor degree. Graduate teams are defined as working toward a Master’s program and already possess a Bachelor’s degree.

      — Each student team consists of two to four students, and must have a professor of record. Professors may oversee more than one student team. Teams must consist of either all undergraduate students or all graduate level students, and can only compete in their level competition. You cannot mix undergraduate and graduate students together into a team.

      — More than one team from a university can participate and multiple university teams can also make the finals.

      — All work must be performed by the students, but professors can provide critiques. Professors are defined as a paid employee of the university they are representing. Outside consultants or non-paid professors may not assist the teams with their work, otherwise your team may be disqualified.

  • 3 ---
    • Communication
    • — Students and advisors must not contact the client or their customers through any means of communications (i.e. phone, email, social, etc.).

      — If your team has questions for the client, email them to winbig [at] DigitalMarketingCompetition.com.

      — For any other questions, contact Matt Hanson at 213-302-6075.

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    • Access to the Case Study
    • — Student teams or professors must first register via the “register” link in the main menu.

      — Once you’re registered, the competition will email you the password to gain access to the case study. See the important deadlines section of the rules for the case study release date.

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    • Round 1 Video Submission
    • The first round of the competition consists of a single YouTube (uncut) video highlighting the team’s research findings, paid digital marketing strategy, owned digital strategy, and a high-level overview of the media placement and evaluation methods. If your team breaks any of the following rules, your video will not be scored.

      — Video must be eight minutes (8:00) or less in length.

      — Each video must begin with a title screen that includes the names of the 2-4 students and their advisor.

      — Uncut means videos must be filmed in one continuous shot. A Zoom recording is considered an uncut video.

      — Graphics and other video overlays can be used in the presentation video, but must not cover up the presenters or cut the presentation video in any way. The judges must see at least one presenter at all times in the video.

      — All videos will be judged by active industry digital marketing professionals and will have no ties to the university team presenting.

      — Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.

      — Videos must be uploaded to YouTube as “unlisted” and the link must be submitted through this website by clicking here.

      — Round one videos are due no later than 5:00 CST on the deadline found in section one of the rules.

      — Four (4) undergraduate team finalists and two (2) graduate team finalists will be selected to compete during the Digital Marketing Competition & Summit. Two (2) undergraduate and one (1) graduate alternate teams will be announced as well if a finalist can’t present.

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    • Final Round Presentation to Client
    • Four (4) undergraduate finalists and two (2) graduate finalists will be selected to present virtually to the client live during the Digital Marketing Competition & Summit. Each finalist will have 15 minutes to present their team’s research findings, paid digital marketing strategy, owned digital strategy, media placement, and evaluation methods. Immediately afterward, the client will have ten minutes to ask questions to each team.

      — Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the 2-4 student and advisor names.

      — Presentations must be 15 minutes or less. If a team goes over, they will be asked to stop.

      — Judges will consist of the key members of the client’s management team and active industry digital marketing professionals.

      — Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.

      MONETARY AWARDS: Monetary awards for the undergraduate competition include: 1st place – $1,000, 2nd place – $500, and 3rd place – $250. For the graduate competition: 1st place – $1,000.

      TROPHIES: In the undergraduate competition, trophies will be given to 1st, 2nd, and 3rd place teams, and special individual and team awards will be given by our sponsors. In the graduate competition, trophies will be given for 1st and 2nd.

      RECORDING: Each team will be recorded and the recording will be provided to their professor and could be shared in future communications regarding the DMC.