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Rules

  • 1 ---
    • Important Dates/Deadlines

    • FALL 2021

      Location: Purdue University Northwest (30 min. from Chicago)

      Aug. 16, 2021 – Case Study Released

      Nov. 6, 2021 – Teams Must be Registered by Midnight (CST)

      Nov. 7, 2021 – First Round Video Due by 5:00 P.M. (CST)

      Nov. 17, 2021 – Finalists Announced

      Dec. 11, 2021 – Finals Competition with Client

       

      SPRING 2022

      Location: New city announced in December

      Dates: TBD

  • 2 ---
    • Eligibility

    • — The Digital Marketing Competition (DMC) is open to all undergraduate students in all countries.

      — Undergraduates for the DMC are defined as those that are currently enrolled in any (online, 2-year, or 4-year) college/university during the competition.

      — Each student team consists of only two to four students, and must have a professor of record. Professors may oversee more than one student team.

      — More than one team from a university can participate and multiple university teams can also make the finals.

      — All work must be performed by the students, but professors can provide critiques.

  • 3 ---
    • Communication

    • — Students and advisors must not contact the client or their customers through any means of communications (i.e. phone, email, social, etc.).

      — If your team has questions for the client, email them to winbig [at] DigitalMarketingCompetition.com.

      — For any other questions, contact Matt Hanson at 213-302-6075.

  • 4 ---
    • Access to the Case Study
    • — Student teams or professors must first register via the “register” link in the main menu.

      — Once you’re registered, the competition will email you the password to gain access to the case study. See the important deadlines section of the rules for the case study release date.

  • 5 ---
    • Round 1 Video Submission

    • The first round of the competition consists of a single YouTube (uncut) video highlighting the team’s research findings, paid digital marketing strategy, owned digital strategy, and a high-level overview of the media placement and evaluation methods. If your team breaks any of the following rules, your video will not be scored.

      — Video must be no longer than eight minutes in length.

      — Each video must begin with a title screen that includes the names of the 2-4 students and their advisor, however no university names or logos can appear in your video.

      — Uncut means videos must be filmed in one continuous shot. A Zoom recording is considered an uncut video.

      — Graphics and other video overlays can be used in the presentation video, but must not cover up the presenters or cut the presentation video in any way. The judges must see at least one presenter at all times in the video.

      — All videos will be judged by active industry digital marketing professionals and will have no ties to the university team presenting.

      — Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.

      — Videos must be uploaded to YouTube as “unlisted” and the link must be submitted through this website by clicking here.

      — Round one videos are due no later than 5:00 CST on the deadline found in section one of the rules.

      — Five finalists will be selected and two alternate teams.

  • 6 ---
    • Final Round Presentation to Client

    • ***WE ARE MONITORING THE COVID SITUATION CLOSELY. AS OF RIGHT NOW, WE ARE PLANNING AN IN-PERSON FINALS EVENT AT PURDUE UNIVERSITY NORTHWEST RIGHT OUTSIDE CHICAGO. IF YOUR UNIVERSITY DOES NOT ALLOW YOUR TEAM TO TRAVEL, WE WILL PROVIDE A LIVE ZOOM OPTION FOR YOUR TEAM.***

      Five finalists will be selected to present in-person to the client. Each finalist will have 15 minutes to present their team’s research findings, paid digital marketing strategy, owned digital strategy, media placement, and evaluation methods. Immediately afterward, the client will have ten minutes to ask questions to each team.

      — Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the 2-4 student and advisor names, however no university names or logos can appear in your presentation.

      — Presentations must be 15 minutes or less. If a team goes over, they will be asked to stop.

      — Judges will consist of the key members of the client’s management team and by active industry digital marketing professionals.

      — Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.

      — Monetary awards include: 1st place – $1,000, 2nd place – $500, and 3rd place – $250.

      — Blue DMC Trophies will be given to 1st, 2nd, and 3rd place teams, and special individual and team awards will be given by our sponsors .

      — (IN-PERSON COMPETITIONS ONLY) Lodging and airfare for all finalists and their professor will be provided by the client.

      — Each team will be recorded and the recording will be provided to their professor and could be shared in future communications regarding the DMC.