Four (4) undergraduate finalists and two (2) graduate finalists will be selected to present virtually to the client live during the Digital Marketing Competition & Summit. Each finalist will have 15 minutes to present their team’s research findings, paid digital marketing strategy, owned digital strategy, media placement, and evaluation methods. Immediately afterward, the client will have ten minutes to ask questions to each team.
— Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the 2-4 student and advisor names.
— Presentations must be 15 minutes or less. If a team goes over, they will be asked to stop.
— Judges will consist of the key members of the client’s management team and active industry digital marketing professionals.
— Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.
— MONETARY AWARDS: Monetary awards for the undergraduate competition include: 1st place – $1,000, 2nd place – $500, and 3rd place – $250. For the graduate competition: 1st place – $1,000.
— TROPHIES: In the undergraduate competition, trophies will be given to 1st, 2nd, and 3rd place teams, and special individual and team awards will be given by our sponsors. In the graduate competition, trophies will be given for 1st and 2nd.
— RECORDING: Each team will be recorded and the recording will be provided to their professor and could be shared in future communications regarding the DMC.