Five national finalists will be selected to present in-person to the client through an online video platform. Each finalist will have 15 minutes to present their team’s research findings, paid digital marketing strategy, owned digital strategy, media placement, and evaluation methods. Immediately afterward, the client will have ten minutes to ask questions to each team.
— Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the 2-4 student and advisor names, however no university names or logos can appear in your presentation.
— Presentations must be 15 minutes or less. If a team goes over, they will be asked to stop.
— Judges will consist of the key members of the client’s management team and by active industry digital marketing professionals.
— Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.
— Monetary awards include: 1st place – $1,000, 2nd place – $500, and 3rd place – $250.
— Blue DMC Trophies will be given to 1st, 2nd, and 3rd place teams, and special awards will be given for “Best Research/Strategy”, “Best Paid Strategy”, “Best Owned Strategy”, and “Best Media/Evaluation”.
— (NOT APPLICABLE IN 2020 DUE TO COVID) Lodging and airfare for all finalists and their professor will be provided by the client.
— Each team will be recorded and the recording will be provided to their professor and could be shared in future communications regarding the DMC.