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Online Digital Marketing Training

We've compiled a long list of online digital marketing training to help further your education in specific areas.

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Measures foundational competency in creating, managing and reporting on ads across Facebook, Instagram and Messenger.

Measures competency in using data, insights and measurement to make informed marketing recommendations.

Recognizes advanced comprehension and strategic application of mobile fundamentals on Facebook apps and services.

Measures competency in designing Facebook media strategies that align to business goals and marketing plans.

Measures competency in campaign management to reach business goals required to buy ads on Facebook, Instagram and Messenger.

Measures technical implementation of marketing solutions (Facebook pixel, standard events, custom conversions).

Measures technical implementation of advanced solutions (SDK/App events, dynamic ads, offline conversions).

Measures technical competency in configuring and troubleshooting Marketing API integrations.

CONTENT MARKETING

This 55 video HubSpot Academy course gives you an overview on how to become an effective content marketer.

A four hour course on Coursera that explains how viral marketing works and helps you apply these ideas to your own marketing.

Another Coursera course where you'll learn the core strategies content marketers use to grab the attention of customers.

This Udemy course offers 10 simple lessons on how to improve your copywriting.

This Google course helps you gain more customers through video, content, and social media.

A four-step content marketing process is covered in this Udemy course to drive B2B lead generation.

SOCIAL MEDIA

This HubSpot 39 video course helps you shape your social conversations around your business, build loyalty, and attract customers.

Learn how to drive engagement in social media through strategy, tactics, and measurement.

This beginner focused content covers social media, blogging, and promotional tools.

Seven webinar videos walk you through topics such as content curation, Instagram for business, Facebook strategy and more.

Multiple courses teach you everything you need to know about advertising on Twitter.

This LinkedIn Learning course shows you how to increase the amount and quality of leads without increasing your budget.

This 13 video coures teaches you how to build and implement an organic Instagram marketing strategy.

In under an hour, learn how to manage your social media scheduling, engage with influencers, and grow your brand in this LinkedIn Learning course.

Need to showcase your work on social? This course walks you through how to post, find clients, and share your work with the world.

WEB ANALYTICS

Learn how to implement the tracking code and how to navigate the Google Analytics interface.

Understand how data gets collected and processed, how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking, and finally you'll learn advanced tehniques to take you to the next level.

Learn and practice comparing users who convert to those that don't, analyze the most valuable traffic sources, customize channels for actionability, improve top performing content, and improve ecommerce results.

Simplify the tag implementation and management process of your links.

Learn the basics of search engine optiminization (SEO).

This 15 video course covers link building, topic clusters, building search authority, and blogging.

SEARCH ENGINE OPTIMIZATION (SEO)

Brush up on the basics of SEO with SEMrush's Greg Gifford.

In-depth course covering the basics of keyword research.

This free, short course walks you through everything you need to make your mobile website pop.

Dive deeper into the specifics of technical SEO in this free in-depth course.

In-depth course covering the basics of keyword research.

This Google certificate training helps you gain an understanding of search engine algorithms and how they affect organic search results.

WEBSITE DESIGN

This 25 video course will help you understand how to personalize your website to your core customers.

You'll build four simple websites using web development fundamentals including HTML5, CSS3, and Bootstrap.

You will learn programming fundamentals and basic object-oriented concepts using the latest JavaScript syntax.

Learn common HTML tags used to structure HTML pages, the basic foundation of all websites.

Gain familiarity with Ruby and basic programming concepts including variables, loops, control flow, and object-oriented programming.

Widely used as a server-side language for dynamic web sites.

DIGITAL ADVERTISING

Develop your understanding of programmatic advertising, covering industry terminology, mechanics of how programmatic advertising works, KPIs, and many more.

This all in one site offers information on how to take your brand directly to Amazon.

Discover what journey-based advertising is and how to use it, explore social media and paid search ad platforms, and how to determine your ad spend.

Learn how to maximize your return on investment through an effective paid media strategy.

Former NYC Ad Executive covers the fundamentals of effective advertising.

Learn a variety of online tools you can use to promote a business through online advertising.

OTHER DIGITAL MARKETING TRAINING

Learn the structure and properties of the blockchain itself and the individual blocks that make it up. Understand its features that provide security between different blockchain participants.

Three-part series where Photoshop expert Deke McClelland teaches you the fundamentals of Photoshop.

Gain an understanding of the basics of machine learning from researchers at Google.

This gentle introduction to Artificial Intelligence introduces you to the basics to help you understand what's possible.

Learn the fundamentals of digital marketing to help your business or career.

Multiple videos provide you with free online courses to help grow your YouTube channel.

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